From Cold Calls To Positioning Expert: The Story Of How I Got Here

Join me for our first episode, where I share how a simple shift in positioning saved a product from failure, igniting my passion for positioning. I’ll explore Clayton Christensen's Jobs To Be Done Framework and how it revolutionized my approach. I'll walk you through my 5-step methodology and outline exactly how I got here. I'll also reveal why the methodology alone isn't enough to nail your positioning and what you can expect more of on this podcast.

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In This Episode, I Cover:

(00:00) Welcome early adopters!

(00:50) A story about the first product I ever worked on, Watcom SQL

(09:11) How a shift in positioning saved Watcom’s product

(09:57) What I learned as VP of Marketing

(12:02) The positioning statement

(14:18) How I approached positioning as a multi-year engineering problem

(14:42) The 5 pieces of positioning

(15:31) How to solve for the best answer

(17:19) How I got started (and why you shouldn’t approach positioning this way)

(19:11) Clayton Christensen’s Jobs-To-Be-Done Framework