You can now order my new book Sales Pitch HERE

Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out from the competition, this podcast is for you.

Oct. 3, 2024

Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi

In today’s episode, Georgiana Laudi and I explore the failings of traditional sales funnels and why companies should instead focus on a customer-led approach to growth. My guest, Georgiana Laudi, is the ultimate marketing gur...

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Sept. 19, 2024

How to Frame a Sales Conversation

In today’s episode, I dive into the art of framing a sales conversation. I explore three common ways salespeople start their pitches and analyze the strengths and weaknesses of each. By the end, I share my preferred approach ...

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Aug. 15, 2024

From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky

In today’s episode, I speak with product marketing expert and consultant Tamara Grominsky, who is the former Vice President of Product Marketing at Kajabi and Unbounce. Have you ever asked questions such as: “How do I hire a ...

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Aug. 1, 2024

Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

Today’s episode is a repost of one of my favorite topics: why value is important for positioning for B2B technology companies. In this episode, first I define value vs. differentiated value, and explain why the latter is key ...

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July 18, 2024

Mastering Messaging for B2B Tech with Emma Stratton

In today’s episode, my guest and I explore the intricate relationship between positioning, messaging, and copywriting for B2B tech companies. I’m joined by Emma Stratton, the founder of a consulting firm that helps-growing B2...

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July 4, 2024

Rethinking Marketing and Storytelling with Martina Lauchengco

In today’s episode, I explore gathering product market insights directly from customers and crafting effective product marketing strategies with Martina Lauchengco, a partner, teacher, author, speaker, mom, and native Califor...

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