The Art of Discerning Sound Marketing and Sales Advice

Today I cover how to know if you're getting good marketing and sales advice, and why it’s so important to carve your own path. I discuss:

• What I learned from traditional marketing advice

• Why traditional marketing advice falls short

• The story of how a fax machine campaign became my best-performing initiative

• Why you should not blindly follow popular marketing trends

• The importance of figuring out what works for YOU

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If you want to skip ahead:

(00:00) Today’s topic: how to know if you’re getting good marketing and sales advice

(02:42) What I learned from traditional marketing education

(06:46) Specific examples of how traditional marketing education falls short

(13:52) Why you should be wary of blanket statements

(15:47) The story of how a fax machine campaign became our best-performing initiative

(26:14) How to decipher good vs bad marketing advice

(32:34) Why I’m always careful in the advice I give

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Where To Find April Dunford:

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Referenced:

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